{"teamId":"7451","campaignId":"1051","seriesId":"16399","from_email":"jcorn@targetingcloud.com","email_subject":"Old School vs New School: Real Estate Edition","attachment":"","email_message":"\r\n\t\r\n\t\t\r\n
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\r\n\t\t\t\t<\/i>\r\n\t\t\t<\/div>\r\n\t\t\t
\r\n\tLet's take it back to 1985, folks. A time pre-Netflix, Uber, and Trump. When Madonna ruled<\/div>\r\n
\r\n\tthe airwaves and Apple's greatest product\u2026 was apple sauce!
\r\n\t <\/div>\r\n
\r\n\tWhether you've owned your home for a while or new to the market, much has changed in<\/div>\r\n
\r\n\tthe world of Real Estate:
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  • \r\n\t\tBuyers now want bigger homes. In 1985, a typical home purchased was 1 610 sqft. Now it's 1 900;<\/li>\r\n<\/ul>\r\n
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    • \r\n\t\tBuyers are getting older: The average age of a buyer then was 33. Now, 44;<\/li>\r\n<\/ul>\r\n
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      • \r\n\t\tAverage salaries can't keep up with the rapidly increasing prices of homes, thus home ownership rates are on the decline;<\/li>\r\n<\/ul>\r\n
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        • \r\n\t\tMarried couples used to make up 81% of all owners. Now that number has declined to 67%. Joining the club now are single females (15%), single males (9%), and unmarried couples (7%).<\/li>\r\n<\/ul>\r\n
          \r\n\t <\/div>\r\n
          \r\n\tTHE BIGGEST CHANGE OF ALL:<\/span><\/u><\/div>\r\n
          \r\n\t <\/div>\r\n
          \r\n\tYou can purchase a home without ever leaving your doorstep.<\/span><\/strong><\/div>\r\n
          \r\n\t <\/div>\r\n
          \r\n\tMind blown.<\/div>\r\n
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          • \r\n\t\tListings can be found online. In fact 92% of Buyers start their home search on the Internet. Many turn to sites like [Realtor.com\/ca], Trulia, and Zillow to see what homes are available for sale.<\/li>\r\n<\/ul>\r\n
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            • \r\n\t\tOffers can be submitted and accepted via email. This is actually common practice amongst local Realtors.<\/li>\r\n<\/ul>\r\n
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