{"teamId":"7451","campaignId":"1051","seriesId":"16388","from_email":"jcorn@targetingcloud.com","email_subject":"Renting vs Buying","attachment":"","email_message":"<table width=\"100%\" border=\"0\" cellpadding=\"1\" cellspacing=\"1\" style=\"background-color:#fff;\">\r\n\t<tbody><tr>\r\n\t\t<td class=\"paragraph\" style=\" padding: 15px;\">\r\n\t\t\t<div class=\"show-action-on\" style=\"width: 96%; display: none;\">\r\n\t\t\t\t<i class=\"fa fa-pencil-square-o\" onclick=\"EditText('t1');\"><\/i>\r\n\t\t\t<\/div>\r\n\t\t\t<span id=\"t1\"><div>\r\n\tHey {first_name},<br>\r\n\t <\/div>\r\n<div>\r\n\tDepending on your needs, there are benefits to renting and buying a home in [Location]. To<\/div>\r\n<div>\r\n\thelp you decide, I've outlined the advantages of both.<br>\r\n\t <\/div>\r\n<div>\r\n\t<span style=\"color:#0000ff;\"><u>The Benefits of Renting<\/u><\/span><\/div>\r\n<div>\r\n\t <\/div>\r\n<ul>\r\n\t<li>\r\n\t\t<span style=\"color:#0000ff;\"><strong>A set payment<\/strong><\/span><\/li>\r\n<\/ul>\r\n<div>\r\n\tTenants don't need to factor in property taxes, varying maintenance costs, and \u2013 in<\/div>\r\n<div>\r\n\tsome cases \u2013 ongoing utilities, in their rent payments. They have an agreed upon<\/div>\r\n<div>\r\n\tamount due to the Landlord at the 1 st of the month with little to no unexpected<\/div>\r\n<div>\r\n\tsurprises. Rent costs are stable and predictable.<\/div>\r\n<div>\r\n\t <\/div>\r\n<ul>\r\n\t<li>\r\n\t\t<strong><span style=\"color:#0000ff;\">Cheaper moving and maintenance costs<\/span><\/strong><br>\r\n\t\t <\/li>\r\n<\/ul>\r\n<div>\r\n\tCosts of home ownership include land transfer taxes when buying, commissions<\/div>\r\n<div>\r\n\twhen selling, and legal expenses for both. You avoid these costs if you're renting.<\/div>\r\n<div>\r\n\tPlus when the dishwasher goes haywire, tenants get to call their landlord instead of<\/div>\r\n<div>\r\n\tdealing with it themselves. <\/div>\r\n<div>\r\n\t <\/div>\r\n<div>\r\n\t<span style=\"color:#0000ff;\"><u>The Benefits of Buying<\/u><\/span><br>\r\n\t <\/div>\r\n<ul>\r\n\t<li>\r\n\t\t<strong><span style=\"color:#0000ff;\">Potential growth in personal wealth<\/span><\/strong><\/li>\r\n<\/ul>\r\n<div>\r\n\tOwning a home offers the long-term benefits of security and equity. If property prices<\/div>\r\n<div>\r\n\tgo up and you decide to sell, you reap the rewards. (Of course the reverse is true; if<\/div>\r\n<div>\r\n\tprices go down, your wallet takes the hit.) You may also have the ability to refinance<\/div>\r\n<div>\r\n\tyour mortgage to pay for a major expense like a new car or your kid's college tuition.<\/div>\r\n<div>\r\n\t <\/div>\r\n<ul>\r\n\t<li>\r\n\t\t<strong><span style=\"color:#0000ff;\">Creative control<\/span><\/strong><\/li>\r\n<\/ul>\r\n<div>\r\n\tWhen you own your home, you don't need approval to make your home your own.<\/div>\r\n<div>\r\n\tSwap out the appliances, install new hardwood, and go to town with your paint colors!<br>\r\n\t <\/div>\r\n<div>\r\n\tIf you want to discuss whether you should buy or rent, let's talk. I'd be happy to help you<\/div>\r\n<div>\r\n\tevaluate your options.<\/div>\r\n<div>\r\n\t <\/div>\r\n<div>\r\n\tCheers,<br>\r\n\t <\/div>\r\n<div>\r\n\t<div class=\"col-md-12 whole_width\" id=\"add_whole_width\" style=\"width: 450px; margin-top: 15px; margin-bottom: 20px;\">\r\n <link href=\"https:\/\/maxcdn.bootstrapcdn.com\/font-awesome\/4.7.0\/css\/font-awesome.min.css\" rel=\"stylesheet\" type=\"text\/css\">\r\n <div class=\"fileupload fileupload-new col-md-4 file_width\" id=\"add_file_width\" style=\"width: 140px; float: left;\" data-provides=\"fileupload\">\r\n <div id=\"fileupload-new img-thumbnail\" style=\"\">\r\n <img class=\"profile_img_preview\" src=\"https:\/\/targetingcloud.vip\/glu\/assests\/images\/game_icon\/pacman\/user_img.png\" style=\"width: 120px; height: 130px\">\r\n <\/div>\r\n <div class=\"fileupload-preview fileupload-exists img-thumbnail\" style=\"\"><\/div>\r\n <\/div>\r\n <div class=\"col-md-8 details_width\" id=\"add_details_width\" style=\"width: 300px; 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