{"teamId":"1230004719","campaignId":"5514","seriesId":"148829","from_email":"keith@wasserstromconsulting.com","email_subject":"The three critical fundamentals of marketing.","attachment":"","email_message":"<meta content=\"text\/html; charset=UTF-8\" http-equiv=\"Content-Type\" \/>\r\n<meta content=\"width=device-width, initial-scale=1, shrink-to-fit=no\" name=\"viewport\" \/>\r\n<meta content=\"\" name=\"description\" \/>\r\n<meta content=\"Mark Otto, Jacob Thornton, and Bootstrap contributors\" name=\"author\" \/>\r\n<meta content=\"AcelleSystemLayouts\" name=\"generator\" \/>\r\n<title><\/title>\r\n<!-- Bootstrap core CSS -->\r\n<link href=\"css\/bootstrap.min.css\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<style type=\"text\/css\">\r\nh1,h5 {text-align:center;} .table { width: 100%; margin-bottom: 1rem; color: #212529; } .table thead th { vertical-align: bottom; border-bottom: 2px solid #dee2e6; } .table td, .table th { padding: 0.75rem; vertical-align: top; border-top: 1px solid #dee2e6; } th { text-align: inherit; } tr { display: table-row; vertical-align: inherit; border-color: inherit; } tbody { display: table-row-group; vertical-align: middle; border-color: inherit; } .text-center { text-align: center!important; } .display-4 { font-size: 3.5rem; font-weight: 300; line-height: 1.2; } p { margin-top: 0; margin-bottom: 1rem; } .container { margin: auto; } .pb-3, .py-3 { padding-bottom: 1rem!important; } .pt-3, .py-3 { padding-top: 1rem!important; } .image-container .image-wrap.image-placeholder, .footer-container .footer-wrap.footer-placeholder { background: #f3f3f3; outline: 1px dashed; outline-offset: -2px; display: inline-block; color: #979894; padding: 10px; width: 100%; text-align: center; position: relative; }<\/style>\r\n<div builder-container=\"\" builder-element=\"BlockElement\" builder-wrapper=\"\">\r\n\t<div builder-draggable=\"\" builder-element=\"BlockElement\" style=\"opacity: 1;\">\r\n\t\t<div class=\"container py-3\" style=\"margin: auto; width: 100%; padding-right: 15px; padding-left: 15px;padding-bottom: 1rem; padding-top: 1rem;\">\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tHi {first_name},<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tI hope you found the time to watch the video I sent you last week.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tIt contains revolutionary information about marketing that may have a dramatic impact on your business moving forward.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tClick<a href=\"https:\/\/[your%20domain]\/wrong\">here<\/a>if you haven't watched it yet.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tAnd if you did watch it, I deeply apologize you will never look at the FedEx logo the same way again. \ud83d\ude42<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tToday, I want to emphasize a few of the major points the video made, such as the true purpose of marketing.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tThe video said it's supposed to help facilitate your prospects' decision-making process.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tRemember last week I said prospects shop value not price.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tI emphasized the fact prospects are always looking for the best deal.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tWell, that's the purpose of marketing. To help prospects determine who is really offering them the best deal.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tThat's \"facilitating their decision-making process.\"<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tThink of the purpose of marketing in simpler terms.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tIt's entering the conversation taking place in the head of your prospect.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tOr, here's another way to look at it. Marketing's job is to answer the number one question on your prospect's mind at just the right time.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tNow, compare your current marketing to this standard and see if it meets these critical criteria.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tLook at your website and see if it does this.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tFor 99.9% of business today, it doesn't even come close!<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tTo determine how likely your marketing is to convert, simply fill out my<a href=\"https:\/\/[your%20domain]\/evaluator\">Conversion Equation Evaluator<\/a>.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tOnce completed, you will know with 100% certainty whether your current marketing will be successful at converting prospects and closing more sales for your business. Along with whether your current marketing will actually make you money or not!<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tIf your marketing fails the evaluation process, you will know why and exactly what to do to correct it so it never fails again.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tAfter calculating your marketing conversion level, I can show you exactly what to do with your website and marketing collateral that could drastically improve the number of prospects who respond to your marketing.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tJust schedule a<a href=\"https:\/\/[your%20domain]\/contact\">complimentary meeting with me<\/a>.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tNext week, let's discuss the 3 fundamentals of marketing that will enable your business to begin to dominate your entire market while out-selling your competition.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tHave a great week!<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\t{{user_first_name}} {{user_last_name}}<\/p>\r\n\t\t\t<p builder-element=\"\" builder-inline-edit=\"\" style=\"margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<br style=\"color: rgb(0, 0, 0); font-family: &quot;Times New Roman&quot;; font-size: medium;\" \/>\r\n\t\t\t\t<br style=\"color: rgb(0, 0, 0); font-family: &quot;Times New Roman&quot;; font-size: medium;\" \/>\r\n\t\t\t\t<br style=\"color: rgb(0, 0, 0); font-family: &quot;Times New Roman&quot;; font-size: medium;\" \/>\r\n\t\t\t\t<br style=\"color: rgb(0, 0, 0); font-family: &quot;Times New Roman&quot;; font-size: medium;\" \/>\r\n\t\t\t\t<br style=\"color: rgb(0, 0, 0); font-family: &quot;Times New Roman&quot;; font-size: medium;\" \/>\r\n\t\t\t\t<\/p>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<br \/>\r\n<br \/>\r\n<br \/>","templateId":"default__6037a0a8583a7__1230002359__99142_index166257470313850521230004719"}