{"teamId":"1230004719","campaignId":"5514","seriesId":"148828","from_email":"keith@wasserstromconsulting.com","email_subject":" {first_name}, Why do so many business have to compete on price?","attachment":"","email_message":"<meta content=\"text\/html; charset=UTF-8\" http-equiv=\"Content-Type\" \/>\r\n<meta content=\"width=device-width, initial-scale=1, shrink-to-fit=no\" name=\"viewport\" \/>\r\n<meta content=\"\" name=\"description\" \/>\r\n<meta content=\"Mark Otto, Jacob Thornton, and Bootstrap contributors\" name=\"author\" \/>\r\n<meta content=\"AcelleSystemLayouts\" name=\"generator\" \/>\r\n<title><\/title>\r\n<!-- Bootstrap core CSS -->\r\n<link href=\"css\/bootstrap.min.css\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<style type=\"text\/css\">\r\nh1,h5 {text-align:center;} .table { width: 100%; margin-bottom: 1rem; color: #212529; } .table thead th { vertical-align: bottom; border-bottom: 2px solid #dee2e6; } .table td, .table th { padding: 0.75rem; vertical-align: top; border-top: 1px solid #dee2e6; } th { text-align: inherit; } tr { display: table-row; vertical-align: inherit; border-color: inherit; } tbody { display: table-row-group; vertical-align: middle; border-color: inherit; } .text-center { text-align: center!important; } .display-4 { font-size: 3.5rem; font-weight: 300; line-height: 1.2; } p { margin-top: 0; margin-bottom: 1rem; } .container { margin: auto; } .pb-3, .py-3 { padding-bottom: 1rem!important; } .pt-3, .py-3 { padding-top: 1rem!important; } .image-container .image-wrap.image-placeholder, .footer-container .footer-wrap.footer-placeholder { background: #f3f3f3; outline: 1px dashed; outline-offset: -2px; display: inline-block; color: #979894; padding: 10px; width: 100%; text-align: center; position: relative; }<\/style>\r\n<div builder-container=\"\" builder-element=\"BlockElement\" builder-wrapper=\"\">\r\n\t<div builder-draggable=\"\" builder-element=\"BlockElement\" style=\"opacity: 1;\">\r\n\t\t<div class=\"container py-3\" style=\"margin: auto; width: 100%; padding-right: 15px; padding-left: 15px;padding-bottom: 1rem; padding-top: 1rem;\">\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tHi {first_name},<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tIn my previous email to you, I made a VERY bold claim. Everything you have ever learned, been taught, and been told about marketing is wrong.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tPlease consider this. Next time you're online, I want you to search out and compare a few websites.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tCompare two or more moving company websites, or perhaps fencing contractors, or attorneys, or accountants, or any other professional or service-based business.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tTHEY ALL LOOK IDENTICAL TO EACH OTHER!<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tThis explains why so many businesses compete on price.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tThink about it. When you buy something don't you always want the best deal?<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tWell, when business websites look similar and make the exact same claims, isn't price the only way to determine who is offering the best deal?<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tThe following statement is often shocking to business owners, but price is not what customers shop for!<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tThey're shopping for value. Customers will pay twice the price if they believe they'll receive four times the value.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tProve this to yourself. Do you buy all of your clothes at Walmart? Do you drive the cheapest car on the market? If not, why not?<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tValue trumps price every time, but when all businesses look identical to each other, the only value proposition left to the customer is the business offering the lowest price.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tSo let me prove to you right now everything you have ever learned, been taught, and been told about marketing is wrong.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tHere's a video explaining why. Trust me when I tell you this may be the most important video you will ever watch as a business owner.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tClick<a href=\"https:\/\/[your%20domain]\/wrong\">here<\/a>to watch.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tIt's a little long... 54 minutes, but I promise you it will be the best 54 minutes you will ever invest as a business owner!<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tI hope you enjoy it, and next week I'll help you begin to market your business the right way. Watch what happens to your leads and sales once you do.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tClick<a href=\"https:\/\/[your%20domain]\/wrong\">here<\/a>to watch.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\tTalk to you soon.<\/p>\r\n\t\t\t<p style=\"color: rgb(0, 0, 0); font-size: 16px; font-family: arial, sans-serif; line-height: 17pt; margin-bottom: 20px;\">\r\n\t\t\t\t{{user_first_name}} {{user_last_name}}<\/p>\r\n\t\t\t<p builder-element=\"\" builder-inline-edit=\"\" style=\"margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<br style=\"color: rgb(0, 0, 0); font-family: &quot;Times New Roman&quot;; font-size: medium;\" \/>\r\n\t\t\t\t<br style=\"color: rgb(0, 0, 0); font-family: &quot;Times New Roman&quot;; font-size: medium;\" \/>\r\n\t\t\t\t<br style=\"color: rgb(0, 0, 0); font-family: &quot;Times New Roman&quot;; font-size: medium;\" \/>\r\n\t\t\t\t<br style=\"color: rgb(0, 0, 0); font-family: &quot;Times New Roman&quot;; font-size: medium;\" \/>\r\n\t\t\t\t<br style=\"color: rgb(0, 0, 0); font-family: &quot;Times New Roman&quot;; font-size: medium;\" \/>\r\n\t\t\t\t<\/p>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<br \/>\r\n<br \/>\r\n<br \/>","templateId":"default__6037a0a8583a7__1230002359__99139_index166257470347424241230004719"}