{"teamId":"1230004719","campaignId":"5514","seriesId":"148834","from_email":"keith@wasserstromconsulting.com","email_subject":"{first_name}, Check Out These \"Before\" And \"After\" Websites ","attachment":"","email_message":"<meta content=\"text\/html; charset=UTF-8\" http-equiv=\"Content-Type\" \/>\r\n<meta content=\"width=device-width, initial-scale=1, shrink-to-fit=no\" name=\"viewport\" \/>\r\n<meta content=\"\" name=\"description\" \/>\r\n<meta content=\"Mark Otto, Jacob Thornton, and Bootstrap contributors\" name=\"author\" \/>\r\n<meta content=\"AcelleSystemLayouts\" name=\"generator\" \/>\r\n<title><\/title>\r\n<!-- Bootstrap core CSS -->\r\n<link href=\"css\/bootstrap.min.css\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<style type=\"text\/css\">\r\nh1,h5 {text-align:center;} .table { width: 100%; margin-bottom: 1rem; color: #212529; } .table thead th { vertical-align: bottom; border-bottom: 2px solid #dee2e6; } .table td, .table th { padding: 0.75rem; vertical-align: top; border-top: 1px solid #dee2e6; } th { text-align: inherit; } tr { display: table-row; vertical-align: inherit; border-color: inherit; } tbody { display: table-row-group; vertical-align: middle; border-color: inherit; } .text-center { text-align: center!important; } .display-4 { font-size: 3.5rem; font-weight: 300; line-height: 1.2; } p { margin-top: 0; margin-bottom: 1rem; } .container { margin: auto; } .pb-3, .py-3 { padding-bottom: 1rem!important; } .pt-3, .py-3 { padding-top: 1rem!important; } .image-container .image-wrap.image-placeholder, .footer-container .footer-wrap.footer-placeholder { background: #f3f3f3; outline: 1px dashed; outline-offset: -2px; display: inline-block; color: #979894; padding: 10px; width: 100%; text-align: center; position: relative; }<\/style>\r\n<div builder-container=\"\" builder-element=\"BlockElement\" builder-wrapper=\"\">\r\n\t<div builder-draggable=\"\" builder-element=\"BlockElement\" style=\"opacity: 1;\">\r\n\t\t<div class=\"container py-3\" style=\"margin: auto; width: 100%; padding-right: 15px; padding-left: 15px;padding-bottom: 1rem; padding-top: 1rem;\">\r\n\t\t\t<p builder-element=\"\" builder-inline-edit=\"\" style=\"margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t&nbsp;<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tHi <span style=\"font-family: 'andale mono', monospace;\">{first_name}<\/span>,<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tOver the past several weeks, we've been discussing the fundamentals of marketing...<\/p>\r\n\t\t\t<ul style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;\">\r\n\t\t\t\t<li>\r\n\t\t\t\t\thave something good to say<\/li>\r\n\t\t\t\t<li>\r\n\t\t\t\t\tsay it well<\/li>\r\n\t\t\t\t<li>\r\n\t\t\t\t\tsay it often<\/li>\r\n\t\t\t<\/ul>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong><a href=\"http:\/\/e-coachingsystem.com\/\">Click here<\/a><\/strong>&nbsp;to review the video that explains the important factors that led to the creation of these fundamentals.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tLast week we continued our discussion about the second fundamental... say it well.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tWe discussed the&nbsp;<strong>\"magic formula\"<\/strong>&nbsp;that will enable you to write powerhouse marketing.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThe magic formula is called the&nbsp;<strong>\"Conversion Equation,\"<\/strong>&nbsp;and it looks like this...<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>Interrupt, Engage, Educate and Offer<\/strong><\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tAs a brief review, the Interrupt refers to a problem-based, attention-grabbing headline.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThe Engage is a subheadline that promises a solution to the problem referenced in the headline.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThe Educate provides the solution and backs it up with evidence and proof.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tAnd the Offer compels the prospect to take action by providing VALUE.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>It's absolutely critical that you know and understand how to use this \"Conversion Equation,\"<\/strong>&nbsp;and I promised that this week I would provide you with before and after examples that will prove to you the absolute power of this amazing formula.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong><a href=\"http:\/\/e-coachingsystem.com\/drsmith\/\">Click here<\/a><\/strong>&nbsp;and check out these two websites (they should look familiar to you).<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tNotice how the \"After\" site follows the&nbsp;<strong>Conversion Equation<\/strong>&nbsp;to the letter, and will result in this child psychologist gaining the ability to out-market and out-sell every other child psychologist hands down.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThis child psychologist specializes in helping adolescents with a range of problems from emotional and behavioral issues to teen pregnancy and bullying.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>In the psychologist's \"Before\" site, notice how he attempts to target ALL of the prospects who may have a need for one of more of his services.<\/strong><\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThis makes it impossible to speak directly to any of them with a targeted, problem-based headline... or a subheadline promising a specific solution.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tObviously there is a BIG difference in the messaging for a parent needing help with bullying issues versus a pregnant teen (can you say \"day and night\").<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>But in the \"After\" site, the psychologist is addressing only the parents with kids suffering with emotional and behavioral problems, and therefore gains the ability to speak to them directly and target their hot button, problem-based issues.<\/strong><\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tNow listen, that does NOT mean this psychologist can't continue to treat the other conditions as well.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tBut to do so effectively, he MUST develop a separate site for EACH of the conditions he treats.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThen he MUST create targeted marketing that directs the right prospects to each individual site.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tAs an example, he could run a pay-per-click campaign on Facebook with an ad that says...&nbsp;<strong>Sick and Tired of Your Child's Belligerent Attitude?<\/strong><\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tAnyone clicking on that ad would be instantly transported to the \"After\" site where most (if not all) would request the doctor's informational offer... mainly because of the value it promises, coupled with the fact it is NO RISK to the prospect (they don't have to speak directly with anyone).<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThen the psychologist could run a second Facebook ad that said... Child Being Bullied - Here's What All Parents Should Know!... and then those parents will be directed to the psychologist's \"bullying\" site.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>Now answer this question... how many child psychologist's are currently doing anything like this?<\/strong><\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tSimple answer... NONE! ZERO! NADA! ZIPPO!<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>THIS is the great opportunity that is being handed to you right now!<\/strong><\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t99.9% of business owners have NO clue that this is the key to effective marketing, and now YOU have the knowledge to implement this in your business... and if you do, you will begin to dominate your market.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>But there is a reason WHY this works this way, and next week I'll share that secret with you!<\/strong><\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tUntil then, be successful!<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t{{user_first_name}}<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tP.S. Also remember, to determine how likely your marketing is to convert, simply fill out my&nbsp;<strong><a href=\"https:\/\/%5Byour%20domain%5D\/evaluator\/\">Conversion Equation Evaluator<\/a><\/strong>.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThis evaluator has the unprecedented ability to predict the future success of any marketing collateral you develop... as well as predict whether that marketing will be profitable or not.&nbsp;<strong>And, it's 100% free to use!<\/strong><\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tAfter calculating your marketing conversion level, I can show you exactly what to do with your website and marketing collateral that could double or triple the number of prospects who respond to your marketing.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>Just schedule a&nbsp;<a href=\"https:\/\/%5Byour%20domain%5D\/coaching\/\">complimentary meeting<\/a>&nbsp;with me.<\/strong><\/p>\r\n\t\t\t<p style=\"margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t&nbsp;<\/p>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>","templateId":"default__6037a0a8583a7__1230002359__99148_index166257470323021581230004719"}