{"teamId":"1230004719","campaignId":"5514","seriesId":"148838","from_email":"keith@wasserstromconsulting.com","email_subject":"{first_name}, Do Just This One Thing And Your Sales Will Explode!","attachment":"","email_message":"<meta content=\"text\/html; charset=UTF-8\" http-equiv=\"Content-Type\" \/>\r\n<meta content=\"width=device-width, initial-scale=1, shrink-to-fit=no\" name=\"viewport\" \/>\r\n<meta content=\"\" name=\"description\" \/>\r\n<meta content=\"Mark Otto, Jacob Thornton, and Bootstrap contributors\" name=\"author\" \/>\r\n<meta content=\"AcelleSystemLayouts\" name=\"generator\" \/>\r\n<title><\/title>\r\n<!-- Bootstrap core CSS -->\r\n<link href=\"css\/bootstrap.min.css\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<style type=\"text\/css\">\r\nh1,h5 {text-align:center;} .table { width: 100%; margin-bottom: 1rem; color: #212529; } .table thead th { vertical-align: bottom; border-bottom: 2px solid #dee2e6; } .table td, .table th { padding: 0.75rem; vertical-align: top; border-top: 1px solid #dee2e6; } th { text-align: inherit; } tr { display: table-row; vertical-align: inherit; border-color: inherit; } tbody { display: table-row-group; vertical-align: middle; border-color: inherit; } .text-center { text-align: center!important; } .display-4 { font-size: 3.5rem; font-weight: 300; line-height: 1.2; } p { margin-top: 0; margin-bottom: 1rem; } .container { margin: auto; } .pb-3, .py-3 { padding-bottom: 1rem!important; } .pt-3, .py-3 { padding-top: 1rem!important; } .image-container .image-wrap.image-placeholder, .footer-container .footer-wrap.footer-placeholder { background: #f3f3f3; outline: 1px dashed; outline-offset: -2px; display: inline-block; color: #979894; padding: 10px; width: 100%; text-align: center; position: relative; }<\/style>\r\n<div builder-container=\"\" builder-element=\"BlockElement\" builder-wrapper=\"\">\r\n\t<div builder-draggable=\"\" builder-element=\"BlockElement\" style=\"opacity: 1;\">\r\n\t\t<div class=\"container py-3\" style=\"margin: auto; width: 100%; padding-right: 15px; padding-left: 15px;padding-bottom: 1rem; padding-top: 1rem;\">\r\n\t\t\t<p builder-element=\"\" builder-inline-edit=\"\" style=\"margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<br \/>\r\n\t\t\t\t&nbsp;<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tHi {first_name},<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tOver the past several weeks, we've been discussing the fundamentals of marketing...<\/p>\r\n\t\t\t<ul style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;\">\r\n\t\t\t\t<li>\r\n\t\t\t\t\thave something good to say<\/li>\r\n\t\t\t\t<li>\r\n\t\t\t\t\tsay it well<\/li>\r\n\t\t\t\t<li>\r\n\t\t\t\t\tsay it often<\/li>\r\n\t\t\t<\/ul>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tLast week, we completed our discussion on the second fundamental... say it well.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>Now let's discuss fundamental #3... say it often.<\/strong><\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThis is simply referring to the power of \"repetition.\"<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tLet's face it; all of us are bombarded every day with marketing messages.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tExperts claim we're exposed to approximately 3,000 ads every day.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThat's why most of us completely ignore and simply tune out most if not all marketing messages.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThere's just too much clutter, so you have to use repetition to break through it all.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>Why do you think you see the exact same ad on TV day after day?<\/strong><\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tProspects have to see an ad more than 20 times before it even begins to sink in.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tHave you ever had a favorite ad that you found funny or heartwarming, but then discovered you couldn't name the product or service it was promoting?<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>Repetition is CRITICAL if you want your marketing to be successful.<\/strong><\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tFortunately, when you follow the&nbsp;<strong>Conversion Equation<\/strong>&nbsp;of Interrupt, Engage, Educate and Offer, you don't have to use as much repetition to get your message across when compared to most advertising that relies strictly on branding.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tBut you still have to place your marketing in front of your prospects 3 to 6 times to insure you break through all of the marketing clutter.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>But here's the problem... how can a small business owner afford to do that?<\/strong><\/p>\r\n\t\t\t<span style=\"font-family: 'Times New Roman';\">These days, marketing isn't cheap, and it's getting more expensive every year.<\/span>\r\n\t\t\t<p style=\"font-family: 'Times New Roman';margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t&nbsp;<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>The answer - implement what we refer to as a \"drip campaign.\"<\/strong><\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tA drip campaign involves staying in touch with your&nbsp;<u>interested<\/u>&nbsp;prospects.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tOK... but who are your&nbsp;<u>interested<\/u>&nbsp;prospects?<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThey're the ones that requested your informational offer we discussed previously.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThat's why you want to offer information to your prospects when it's appropriate, so you can capture their contact information and then convert them into customers by staying in touch with them... reminding them of the benefits of your product or service... and helping them down their Buyer's Journey until they finally arrive at the point where they're ready to buy.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>Remember the Sunroom Contractor from my previous email?<\/strong><\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThink about this... how many people are ready to plunk down $30,000 for a sunroom on any given day?<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tObviously not many, which is why that contractor offered a&nbsp;<strong>Sunroom Idea Guide<\/strong>&nbsp;in order to entice prospective sunroom purchasers to identify themselves by requesting that guide.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThe contractor had them go to a specific landing page and enter their first name and email address so they could instantly download that guide.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThen after capturing that contact information, the contractor could begin a dedicated and continuous drip campaign whereby each prospect would receive additional information targeting specific details about purchasing a sunroom while highlighting and reminding the prospects about the benefits of owning a sunroom.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>But what type of information do you send your prospects through a drip campaign?<\/strong><\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tSimple, you already have ALL of the information you need... it's all in the informational offer you sent them originally.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tYou simply take individual components from that offer and remind and reinforce them to your prospects.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>Let me show you an actual example of this.<\/strong><\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tRemember the&nbsp;<strong>Sunroom Guide<\/strong>&nbsp;I showed you previously...<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong><a href=\"https:\/\/d1l1as3x8ldqrj.cloudfront.net\/resources\/Sunroom-Idea-Guide.pdf\">Click here<\/a><\/strong>&nbsp;to review it again.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tLook at the various sections again in this Guide.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThen&nbsp;<strong><a href=\"https:\/\/d1l1as3x8ldqrj.cloudfront.net\/resources\/Sunroom-Postcard-Drip-Campaign.pdf\">click here<\/a><\/strong>&nbsp;to see a postcard drip campaign that highlights and reminds the prospect about the benefits in the Guide...continues to overcome their objections... and even reinforces WHY the prospect should use this sunroom contractor over their competition.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>Notice also how EACH postcard follows the Conversion Equation of Interrupt, Engage, Educate and Offer.<\/strong><\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tBy the way, postcards would be just one type of drip campaign this sunroom contractor could employ.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThis EXACT same information could just as easily be sent out in the form of a flyer, a brochure, email or direct mail... or even as a radio or TV advertisement.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThe information would remain the same... only the medium with which the messaging is delivered would change.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>Next week, let me provide you with an actual case study where one of our clients who was on the verge of bankruptcy used the Conversion Equation in her ad and within 9 months became a multimillionaire.<\/strong><\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tUntil next week...<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t{{user_first_name}}<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>P.S. Remember my $10k Challenge I mentioned a few weeks back?<\/strong><\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tI still need 4 additional case studies involving the professional and service industries (accountants, dentists, chiropractors, roofers, contractors, carpet cleaners and so on). If you know of anyone in these types of professions, would you consider referring me to them?<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tI'll find them at least $10,000 in less than an hour... no charge in exchange for their OK to use their results as a documented case study. Just reply to this email if someone comes to mind... and no big deal if you're busy or if you can't think of someone.<\/p>\r\n\t\t\t<p style=\"margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t&nbsp;<\/p>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>","templateId":"default__6037a0a8583a7__1230002359__99152_index166257470391588001230004719"}