{"teamId":"1230003758","campaignId":"5204","seriesId":"139014","from_email":"anthony@nextstepcfo.net","email_subject":"{first_name}, The \"Magic Formula\" For Marketing","attachment":"","email_message":"<meta content=\"text\/html; charset=UTF-8\" http-equiv=\"Content-Type\" \/>\r\n<meta content=\"width=device-width, initial-scale=1, shrink-to-fit=no\" name=\"viewport\" \/>\r\n<meta content=\"\" name=\"description\" \/>\r\n<meta content=\"Mark Otto, Jacob Thornton, and Bootstrap contributors\" name=\"author\" \/>\r\n<meta content=\"AcelleSystemLayouts\" name=\"generator\" \/>\r\n<title><\/title>\r\n<!-- Bootstrap core CSS -->\r\n<link href=\"css\/bootstrap.min.css\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\" rel=\"stylesheet\" \/>\r\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons+Outlined\" rel=\"stylesheet\" \/>\r\n<style type=\"text\/css\">\r\nh1,h5 {text-align:center;} .table { width: 100%; margin-bottom: 1rem; color: #212529; } .table thead th { vertical-align: bottom; border-bottom: 2px solid #dee2e6; } .table td, .table th { padding: 0.75rem; vertical-align: top; border-top: 1px solid #dee2e6; } th { text-align: inherit; } tr { display: table-row; vertical-align: inherit; border-color: inherit; } tbody { display: table-row-group; vertical-align: middle; border-color: inherit; } .text-center { text-align: center!important; } .display-4 { font-size: 3.5rem; font-weight: 300; line-height: 1.2; } p { margin-top: 0; margin-bottom: 1rem; } .container { margin: auto; } .pb-3, .py-3 { padding-bottom: 1rem!important; } .pt-3, .py-3 { padding-top: 1rem!important; } .image-container .image-wrap.image-placeholder, .footer-container .footer-wrap.footer-placeholder { background: #f3f3f3; outline: 1px dashed; outline-offset: -2px; display: inline-block; color: #979894; padding: 10px; width: 100%; text-align: center; position: relative; }<\/style>\r\n<div builder-container=\"\" builder-element=\"BlockElement\" builder-wrapper=\"\">\r\n\t<div builder-draggable=\"\" builder-element=\"BlockElement\" style=\"opacity: 1;\">\r\n\t\t<div class=\"container py-3\" style=\"margin: auto; width: 100%; padding-right: 15px; padding-left: 15px;padding-bottom: 1rem; padding-top: 1rem;\">\r\n\t\t\t<p builder-element=\"\" builder-inline-edit=\"\" style=\"margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t&nbsp;<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<br \/>\r\n\t\t\t\t<br \/>\r\n\t\t\t\tHi {first_name},<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tOver the past several weeks, we've been discussing the fundamentals of marketing...<\/p>\r\n\t\t\t<ul style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;\">\r\n\t\t\t\t<li>\r\n\t\t\t\t\thave something good to say<\/li>\r\n\t\t\t\t<li>\r\n\t\t\t\t\tsay it well<\/li>\r\n\t\t\t\t<li>\r\n\t\t\t\t\tsay it often<\/li>\r\n\t\t\t<\/ul>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThese three critical fundamentals were highlighted in the video I asked you to watch when we first met.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong><a href=\"http:\/\/e-coachingsystem.com\/\">Click here<\/a><\/strong>&nbsp;if you still haven't watched it yet.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>Last week we began discussing the second fundamental... say it well.<\/strong><\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tI told you that most businesses load up their marketing with \"platitudes\"... such as largest selection, lowest prices, highest quality, faster service.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThese simply take up your valuable (and expensive) ad space, and they do&nbsp;<u>NOTHING<\/u>&nbsp;to help sell your product or service.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tBut I did say there is a&nbsp;<strong>\"magic formula\"<\/strong>&nbsp;that will enable you to write powerhouse marketing, and I promised I would reveal it to you this week.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>The magic formula is called the \"Conversion Equation,\" and here it is...<\/strong><\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>Interrupt, Engage, Educate and Offer<\/strong><\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThe Interrupt refers to an attention-grabbing headline - EVERY ad and website MUST have one.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tIt MUST be problem-based and focused on a major hot button for the prospects you're targeting.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThe Engage is a subheadline that promises a solution to the problem referenced in the headline.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tNote that it only PROMISES a solution... it does not GIVE the solution.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThat's the job of the Educate - it provides the solution and backs it up with evidence and proof.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThink of Educate as an attorney standing in front of a jury.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tAnd finally, the Offer - this must be compelling and provide VALUE to the prospects you target.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>BUT THIS IS IMPORTANT!<\/strong><\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tA compelling offer is&nbsp;<u>NOT<\/u>&nbsp;your phone number.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tRemember, it must offer your prospects value.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>Example, let's assume you're thinking about remodeling your bathroom or kitchen.<\/strong><\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tDo you even know what's available these days in the way of new, innovative designs for baths and kitchens?<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tDo you think most prospects thinking about remodeling might like to see what types of designs are in style these days... to see new ideas, suggestions and various models that they can use to begin to select what they themselves would most like to have?<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tSo what do most bathroom and kitchen remodelers put in their ads as their offer?<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tTheir phone number - but prospects aren't ready to call anyone yet.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThey typically only call when they're ready to buy.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>Here's why - prior to 1980, the&nbsp;<u>sellers<\/u>&nbsp;had all the power in the buying relationship.<\/strong><\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tFor example, in the 70's, if you wanted to buy a new car, you&nbsp;<u>had<\/u>&nbsp;to go see the dealer and speak with a salesperson.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tYou HAD to... you had NO other way to get information on the car you were interested in buying.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tSo back then, the only offer sellers had to put in their ad was their phone number, since calling them was the prospects ONLY option.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>In short, the SELLER had all the power back then! We refer to this time period as the days of simple selling.<\/strong><\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tNowadays, we have the internet. In fact, over 90% of automobile buyers today have already performed extensive research and due diligence on the car or truck of their choice, and even know the exact amount of money they will pay for it.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tThey don't need the salesperson whatsoever, and actually prefer NOT to deal with them.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>Today, the BUYER has the power, and the seller is at their mercy.<\/strong><\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tIt's absolutely critical that you know and understand how to use this&nbsp;<strong>\"Conversion Equation\"<\/strong>&nbsp;of Interrupt, Engage, Educate and Offer... so next week, I'll provide you with before and after examples that will prove to you the&nbsp;<u>absolute<\/u>&nbsp;power of this amazing formula.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tSee you then.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t{{user_first_name}}<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tP.S. Also remember, to determine how likely your marketing is to convert, simply fill out my&nbsp;<strong><a href=\"https:\/\/%5Byour%20domain%5D\/evaluator\/\">Conversion Equation Evaluator<\/a><\/strong>.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\tAfter calculating your marketing conversion level, I can show you exactly what to do with your website and marketing collateral that could double or triple the number of prospects who respond to your marketing.<\/p>\r\n\t\t\t<p style=\"font-family: arial, verdana, sans-serif; font-size: 14px; margin-bottom: 20px;margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t<strong>Just schedule a&nbsp;<a href=\"https:\/\/%5Byour%20domain%5D\/coaching\/\">complimentary meeting<\/a>&nbsp;with me.<\/strong><\/p>\r\n\t\t\t<p style=\"margin-top: 0; margin-bottom: 1rem; margin-left: 10px; margin-right: 10px;\">\r\n\t\t\t\t&nbsp;<\/p>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>","templateId":"default__6037a0a8583a7__1230002359__99147_index165611740121070851230003758"}