Hey {first_name},
 
I want to cover all my communication bases with you today. I hope you don't mind me following-up with you via email.
 
You checked out the Homeowner Program on a Facebook post. 
 
I wanted to get a little info from you so I can answer your questions and let you know about the extra benefits this program has over every other loan. 
 
When's a good time to chat? 
 
Looking forward to helping you.

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