Hey {first_name}
 
Over at Career Agent Concepts, Insurance Agents are generating leads in many cases for less than $3… and they are exclusive and highly targeted.
 
If you have not registered for one of their calls yet you can do so here.
 
https://my.demio.com/ref/1GmkI4bn2l5b8Xua
 
Today they had asked us to shoot out a little reminder about your call to action on an ad.
 
Many Agents instinctively select “Get Quote” on their insurance ads not realizing the dramatic impact it can have on conversion.
 
People on social media were enjoying themselves when they were interrupted by your ad.
 
“Get quote” feels very official and that there will be a request for information which can turn the casual user off and make them not click….
 
“LEARN MORE” is a far less demanding request from the prospect and leaves them feeling a little safer to click on your ad to explore your opportunities.
 
We have to ease our prospects into the idea of sharing their info sometimes on social media and “Get quote” feels like the top of a rabbit hole a typical user may not be looking to go down in between arguing with strangers about politics and that endless stream of cute cat videos.
 
Make the process less scary and earn more opportunity.
 
You should hop on a CAC call – they’ve helped north of 4000 Agents the last 5 years across every state of the US, province of Canada, line of insurance, and level of experience.
 
They can help you too.
 
Best,
Taylor Dobbie and Michael McCormick
Founders
Insurance Soup
www.theinsurancesoup.com
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