Hi {first_name},

Here is another wallet destroying mistake...

#2 Not Understanding Your Loan Options

As you might imagine, this one is big.

Even people who have a mortgage often do not understand how it works exactly.

Here’s are the key factors…

To help you out even more, I am going to sprinkle in a few money saving tips here & there. My gift to you :)

So first of all a mortgage is made up of 4 constituent parts…  

1. Principle

2. Interest

3. Taxes

4. Insurance

PITI for short. And each of them play a different role.

Well… a mortgage will also have a small of mountain of paperwork to get through, but a mortgage professional will help you get through it in no time.

I'd be happy to help, so if you'd like to take me up on that, reply to this email right now, and we can set up a time to chat.

Ok so the two parts that you already know quite a bit about are Principal and Interest.

They are the most discussed and often other details get overlooked.

I’ll cover interest in an upcoming email.

Here is a common mistake many, many people make -- they go chase after the lowest interest rates.

This is a BAD idea.

Why?

Well, because the people who lend you the money know that it is pretty much the only thing on a borrower’s mind (read YOU).

They are dangling a carrot.
 

So if you’re not feeling like a donkey…

Here’s a tip...

Shopping around for the best mortgage rate is a huge mistake… most lenders will tell you how low their rates are, but forget to mention that they have "hidden" charges.
 

You need a good, honest lender (which means understanding how they work on a deep level) instead.

How?

Reply to this email.

I know the lenders (and their terms and conditions, even the fine print) and will get you the best deal.

Anywho.

I have a great little “secret” tip that could save you a considerable amount of money in taxes, IF done the correct way.

Be on the lookout for that in the next email where I'll reveal it to you.

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