Hi {first_name},
 
Here is another wallet destroying mistake...
 
#2 Not Understanding Your Loan Options
 
As you might imagine, this one is big.
 
Even people who have a mortgage often do not understand how it works exactly. 
 
Here’s are the key factors…
 
To help you out even more, I am going to sprinkle in a few money saving tips here & there. My gift to you :)
 
So first of all a mortgage is made up of 4 constituent parts…  
  • Principle
  • Interest
  • Taxes
  • Insurance 
PITI for short. And each of them play a different role. 
 
Well… a mortgage will also have a small of mountain of paperwork to get through, but a mortgage professional will help you get through it in no time. 
 
I'd be happy to help, so if you'd like to take me up on that, schedule a time here:  (INSERT ONLINE SCHEDULING LINK HERE)
 
Ok so the two parts that you already know quite a bit about are Principal and Interest. 
 
They are the most discussed and often other details get overlooked. 
 
I’ll cover interest in an upcoming email.
 
Here is a common mistake many, many people make -- they go chase after the lowest interest rates.
 
This is a BAD idea. 
 
Why? 
 
Well, because the people who lend you the money know that it is pretty much the only thing on a borrower’s mind (read YOU).
 
They are dangling a carrot. 
 
So if you’re not feeling like a donkey…
 
Here’s a tip... 
 
Shopping around for the best mortgage rate is a huge mistake… most lenders will tell you how low their rates are, but forget to mention that they have "hidden" charges. 
 
You need a good, honest lender (which means understanding how they work on a deep level) instead. 
 
How? 
 
Schedule a call with me reply to this email or text me at 720.650.2288.
 
I know the lenders (and their terms and conditions, even the fine print) and will get you the best deal.
 
Anywho.
 
I have a great little “secret” tip that could save you a considerable amount of money in taxes, IF done the correct way.
 
Be on the lookout for that in the next email where I'll reveal it to you. 
 
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