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What is Online Reputation Management?

Your online reputation is your image on the Internet. Online reputation management (ORM) is about improving or restoring your name or your brand’s good standing.   This is by countering, weakening or eliminating the negative material found on the Internet – defeating it with more positive material to improving your credibility and customers’ trust in you.

Why is ORM Important to your business?
Potential customers change purchase decisions when they see bad reviews, negative blog posts and comments which can spread in various channels such as in search engine results and in social media networks.   {first_name}, these can gravely affect your brand and your business. That’s why it’s important to have your online reputation monitored and have these negativities mitigated—while proactively building positive reputation.