Hey there {first_name},

This is Johnny from ICU Marketing Associates.

As promised, here’s the link below to access your report for {website_report}. (Please allow a few more seconds for us to create your report.)

==> FREE ACCESS: {website_report}

We analyzed your home page for the basic elements that should be present in the right form and in the right quantity, as well as your website’s compliance with industry standards. We also analyzed your basic off-site SEO and social media presence.