Hi {first_name},

In the previous email, I shared what successful

loan officers are doing.

However, I got a little ahead of myself.

For effective online marketing, you need to do

this ONE thing before you do anything else.

You need to establish your target market.

The far majority of loan officers’ market to

anyone looking for a loan and that’s an enormous

mistake.

Here’s why…

Let’s say Sally is looking to purchase her first

home.

She’s new to the process; and knows nothing about

home ownership or the loan process. She’s

terrified of the idea.

Another example, Tom and his wife, are looking to

buy a bigger home, as they have a growing family.

Sally and Tom have different dreams & desires.

They both have different worries & concerns.

Yes, they both need a loan, but their wants &

needs are drastically different.

If you try and speak to both of them, your message

is not going to resonate.

Proof this actually works…

I work with loan officers, like yourself.

I am able to target your industry with Facebook

advertising.

If I advertised “small business owners” you’d

likely skip right over the ad.

Same goes with your marketing.

If you’re targeting everyone who needs a loan,

your message will likely fall on deaf ears, and

get lost in the shuffle.

If you target first time home buyers, who are 25 –

32, who are nervous/terrified about their biggest

decision of their life, you can craft a much more

compelling message that’ll resonate with them.

Most loan officers worry about the potential of

them losing business, and that’s the furthest

thing from the truth.

You’ll generate MORE business as you’re now a

specialist, who instantly differentiated

themselves in a crowded marketplace.

This allows you to virtually eliminate your

competition, as you likely don’t have another LO

in your area who specializes working [FIRST TIME

HOME BUYERS/TEACHERS/EMPTY
NESTERS/ETC]

This is how you dominate your marketplace.

If you’re terrified of the technology, I

understand, as it can be quite tricky.

Schedule a call with me at www.TimeWithTony.com, I

promise you, I can help.

But I only work with 5 new clients per month (so I

can provide the best service) so if you really

want to be the known mortgage specialist in your

area, schedule your call with me now.

Tony Joseph

Chief Technology Officer

Pro Prospector, LLC

Mobile: +1.844.847.4042

Schedule a quick call at: www.TimeWithTony.com

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