Hi {first_name},

Quick question…

How many times do you follow up with a lead?

Probably not as often as you should, right?

Most sales people I speak with admit, that this is an area they could certainly improve.

It’s hard to find any reputable facts on follow up, but here is a great quote, that I am sure you’ve heard many times before…

"The fortune is in the follow up"

Once again, I had a hard time finding out who actually said this first.

A quick Google search, and it appears Abraham Lincoln once said it.

Then another search showed it was Donald Duck. Not too sure about that one though.

Who knows anymore?

Anywho…

In yesterday’s email I mentioned how I wanted to show you a way to drastically increase your incoming calls.

You know how you can do that?

Text message (SMS) marketing.

Per Connect Mogul, 90% of text messages are read in under 3 minutes.

Only 43% of smartphone owners make calls, but over 70% of users text.

You might be wondering if it works in the mortgage industry.

Check this out...

One of our clients, a national mortgage lender, have been using text message marketing (along with ringless voicemail), and have seen a significant increase in lead flow.

A few campaigns where we compared SMS campaigns to non-SMS campaigns;

Increased incoming calls by 134.4%
Increased call time by 20.2%
Increased incoming calls by 96.7%
Increased call time by 25.6%

SMS marketing can be quite effective with the right approach.

Interested in discussing how we could help you increase your incoming calls AND call time with our software?

Please reply to this email, and we can set something up.

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P.S. In the next email, I am going to share one last tip to help you write more loans, consistently.