Hi {first_name},

In the beginning, your ONLY job during "Prime Prospecting Hours" is, whether in person or virtually, is to get "in front" of General Managers. A best case scenario is to get them to agree to a date and time where Kevin Connor's calendar has an opening, that was you are 100% positive Kevin and conduct the pitch and the close.

To book an appointment on Kevin’s Calendar go to http://bit.ly/KevinAppt

If a GM is able to talk right now, then text "SALES CALL" to Kevin at 843-655-5797 and if at all possible, Kevin will login to the conference bridge, so make sure you and the GM are on the bridge:

Dial-in Number (United States): 319-527-9854

Online Meeting Link: https://join.freeconferencecall.com/sales342

Prime Prospecting Hours

Most car dealerships are used to vendors coming in Monday - Friday during regular business hours.

Remember, they only make money when they are selling cars and weekends or weekdays after 5:00 pm are when they do that, so you’ll want to avoid calling or dropping in during those times.

Additionally, most dealers have Monday morning sales meetings and are not available until after 10:00 am or 11:00 am.

Insiders Tip: We have found that sometimes the GM gets in early, before regular business hours, many times when you call the dealership BEFORE normal business hours, it is the GM that will pick up. You can also

And finally, most car dealers will not be very welcoming toward the end of the month, since they are busy trying to hit their numbers and close out the month.

So, plan accordingly. When you do actually connect with someone at a dealership, who is NOT the decision maker, you will want to ask the receptionist, salesperson, GSM or BDM when the GM is in the dealership and the best time you can catch him or her and make note of that in the CRM so you can plan your next visit.

The goal is to talk to the GM (General Manager) or sometimes the owner (sometimes referred to as the Dealer Principal).

If the GM is not available, you can try the GSM (General Sales Manager). The GSM generally does not have decision making authority, but can be a good inroad to the GM.

If you can’t see/reach the GM, Owner or GSM, DO NOT LEAVE OR HANG UP THAT PHONE!.

Go talk to the BDC Manager (BDC stands for Business Development Center. They are sometimes referred to as the BDM or Business Development Manager), who manages the phone room (their job is to book appointments for the salespeople). Sometimes they are also the Internet Director. In some cases the Internet Director is a different person. If you were not able to reach the BDM either, then you can go to speak with the Internet Director. If you are not there in person, then ask to be transferred.

If you can't catch them either, then we used to say as a last resort, but we are beginning to realize maybe reaching out to the top salespersons should be an early strategy. I'll explain more in a second.

So ask the receptionist who the top salespersons are in the dealership and if you are there in person, go talk to them or if virtually, be transferred to them. If you get them (or any of the other managers) excited about what we have to offer, they can often get you in front of the GM. You DO NOT however, want then to pitch the GM on your behalf however. The strategy is to just give them enough information to get them excited enough to champion for you to speak directly to their GM.

Insiders Tip: We are still experimenting with some new approaches to "championing" different employees in the dealership to help us secure a pitch with their GM, however, we are finding out the the top salesperson can not only be an excellent "champion" for us, but also a treasure trove of intelligence, including letting us know the best days and times to catch the GM, i.e., maybe the GM comes in 3-4 hours before regular hours and is on the only one in he store at that time. And if you were to call at those hours, you just might reach him or her.

Role Playing

In this sales call training, Kevin is role playing calling a dealership, attempting to reach the GM, however, you are only able to speak with non-GM personnel, i.e.receptionist, General Sales Manager, Sales Manager, BDC Director or Manager, Internet Manager, Business Development Manager or even just someone from the Sales Staff. If all you did was learn Kevin's technique frontwards and backwards, and deferred the pitches and closes to Kevin and people at the home office, you would earn and income comparable to a surgeon or partner in a law firm.

http://bit.ly/Non-GM

Should you go through all of the other training? Of course you should. BUT, the key to hitting the ground running is right there in that role playing. Learn it until it becomes second nature. Practice and role play with someone willing to help you.

Again, if you think about it, there are REALLY only 15-16 days each month that are prime GM prospecting days, and then, there are only 6-8 hours each of those days. You have the whole rest of the month to attend the live sales and training calls, and to review all of the incredible information in the training portal: https://www.salesslice.com/training

During those Prime Prospecting Hours, you need to be prospecting. And for heaven's sake, don't wait until you have the pitch down. By the time you feel confident that you know the pitch, you could be already earning $2,500 - $10,000 or more each month recurring.

This email really is one of the most important messages you'll ever receive and I know a lot who read it will not take it to heart. They'll think they have a better way, or know a short cut. Why not just follow the plan. Learn how to handle non-GM personnel like a pro and how to turn each person you talk to into a champion. Your champion! Do that for the next month and see where you end up at.

Reminder, Who to Contact for What:

Campaign setup and campaign management - Fulfillment@SalesSlice.com
Website & Design Related Questions -
LEmpey@SalesSlice.com
Sales Related Questions & Support - (Also help with client retention, questions related to client reporting dashboard, territories, using the Dialer, goals, etc., etc.)
Kevin Connor (Eastern Time Zone)
Kevin@SalesSlice.com
Mobile 843-655-5797
To book an appt on Kevin’s Calendar go to http://bit.ly/KevinAppt (To book 1:1 time with Kevin, do so Monday thru Wednesday, after 6:00 PM ET as Kevin reserves daytime hours for helping you all pitch and close GMs)
Operations Related Questions - (Technical, HubSpot, CRM, Email, Training, Payroll)
Michael Veinbergs (Pacific Time Zone)
Michael@SalesSlice.com
Google Voice (rings home, office and cell) 951-215-6224
Mobile 213-842-4081 (best for texts)
To Book an appt on Michael’s Calendar go to http://bit.ly/meetingwithmichael

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