Hello {first_name},
 
The proprietary SalesFence® automotive marketing program is the most comprehensive digital marketing platform in the industry.
 
To begin with, we care about what you care about; selling vehicles. To sell vehicles you need ups in your dealership.  Our entire program is focused on one thing; getting highly qualified buyers in your showroom, ready to buy from you.
 
To that end, we offer a money back, performance guarantee. We will deliver a minimum of 45 up to 200+ HIGHLY qualified buyers to your showroom in 30 days or you are entitled to a full 100% refund if you elect to cancel the program. (BTW, that never happens, with over 100++ dealers on our program, we haven’t had one dealer drop our program in 2 years.)
  
Highly qualified buyers: Buyers in your PMA/ASA that have already conducted their vehicle research. Every buyer in your market that crosses the threshold of your targeted competitors.
  
We offer exclusivity in your market. We protect your dealership from being targeted with our program and prevent any dealers from targeting the competitors you select to target with our ad campaigns.
 
Because we offer exclusivity, we literally have had dealers that looked at signing up on a Thursday, hesitated and had their market closed out on Monday and were not able to target their market. In the spirit of full transparency, I just wanted to let you know we have already begun discussions with two of your direct competitors. They have not committed yet.
 
The bottom line is this: You will dominate your market, save your existing customers from mutiny and buying from your competitors, capture your competitor’s customers and be in front of every car buyer in your market from the moment they start searching for a new vehicle in the comfort of their own home to the moment they take delivery of a vehicle at your dealership.
 
We offer the only truly “Cradle-to-Grave”, sales and marketing solution in the industry. We push more ads, offers, incentives and urgent calls to action to every consumer in your market that raises their hand and enters the market to buy a vehicle, at a lower price point and a higher ROI, than any company we have heard of. If we don’t get them into your dealership before they visit your competitors, we hit them with your “Better Offer” from the moment they step foot at your competitor; while they are in their showroom and then continue to push your ads to their mobile devices, laptops, tablets…for a full 30 days after that or until they come in and buy from you.
 
Question: “Is this proximity, geofencing?”
 
Answer: Geofencing is one very small part of our “Cradle-to-Grave” guaranteed program.  There simply is no other solution like ours in the market today allowing us to offer a full 100% money back guarantee. In just over 18-months, not one of the over one-hundred plus dealers on the program has dropped from the program. Not one. 
 
Here are some of the many ways we differ from other offerings:
 
We retroactively find every buyer that has entered your market in the LAST 30 days, searched online or visited your competitors and push ads to them every time they look at their mobile device or search online, for an additional 30 days or until they come in and buy from you.    
  
Pre-existing acquisition of all US mobile devices, 1.3 billion+ devices mapped and tracked. We follow buyers wherever they go.
  
Our solution is "customer visits to dealership driven". The automobile CPM average is $12-$17 for a variety of levels of buyer intention targeting. SalesFence® meticulously monitors dealer visit volume and we send as many ads as is needed, to bring highly qualified buyers to our client dealerships, for one LOW monthly fee. With this intensity of ad volume, the net CPM to the dealership ranges between $2.80 - $8.00, for known buyers that have already visited a dealership in our clients PMA.
  
We are the only company that includes online searches in addition to geo/GPS targeting and cross-device ad funnels. 
  
Detailed reporting; you know exactly what your ROI is in real-time.
  
We draw from the largest combination of DSP ad inventory with the highest QPS in the industry at 2MM/second. We access 600K++ apps, web searches, games, news, weather, and social feeds including Facebook, Instagram, and Twitter.
  
We create your ads, your landing pages, all-inclusive; there are no additional fees or metered pricing.
  
Mobile Inventory
   o 1.3+Billion Unique Devices
   o 11,000+Publishers
   o 600,000+Applications
   o 1.5+Trillion Auctions (Per Month)
       
We are the only company with a geo/GPS targeting solution, displaying Facebook "In news feed" ads, driven by behavioral and keyword targeting.
  
Our CTR is as high as 10 times greater than Google's published performance rates for automotive…and we have virtually no fraudulent clicks.
 
Please take a look at the attached sales deck.
 
Thank you.
 
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