HI  {first_name} ,

Your website is scaring customers away, and pushing them to do business with your competition. This is costing you huge sums of money, and I’ll show you why: 

See this screen shot: 

 

When this warning pops up, customers are scared to enter any personal information, because an unsecured website is easily hacked, and their personal information may end up in the wrong hands.

Adding a simple layer of security (called an SSL certificate) can put their minds at ease, and help show your customers that you care about their private information. 

I also noticed there are some other things your site needs, so I’d be willing to provide you with a free SSL certificate if you’re open to the idea of working together to bring in more [leads / customers / buyers] for your [type of business]

Please reply to this email with “I’m interested” and we’ll go from there.

Sincerely,

Steve Bollweg
Website Security Info

 

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