If you ever wondered what is in a press release.

Here are some tips.

The art of writing the press release is about balancing the story your company is trying to tell while making it digestible for your desired audience. Here are some tips on how to write a press release and what to keep in mind.

In doing so

1. We make sure it’s newsworthy.

When deciding whether to write a press release, we think about the big picture: Are journalists going to find your news interesting enough to share with their readers, or is it only interesting to you and your company?

That is why we recommend writing about major announcements, like new products or services, industry recognition, or special events

2. We Craft a short, interesting headline.

As a rule of thumb,our press release headline are written to be able to fit into Twitter’s character limit. Reporters are bombarded by emails, but sending a link to your press release through Twitter and email increases the likelihood of having it read. Having it be short enough to be read on Twitter also broadens your audience.

3. We cover the basics.

The first lesson most journalists learn about news reporting is to cover the five W’s: who, what, where, when and why. These basic pieces of information make up the core of a news story and get the facts across in a clear, concise way. While a reporter may spread the W’s throughout the first few paragraphs of an article to make room for a catchy edge, your press release should include them all upfront.

Journalists also just want the important facts, so deliver the details in bullet-point form.

4 Check for errors

When drafting your  press release, writing copy that is grammatically correct is critical. it is important to be concise and include real facts, a quote from an expert source, and a link to your brand’s website and social media channels etc. 

This will ensure that the message is relayed clearly, as the press release can potentially be passed through to multiple editors and journalists.

You can use these tips to write your press release.

We are happy to distribute it for you to the major networks.  

If your find it too much work which we know it is, our press release team are happy to help.

To your success

Peter Oscar

Press realease distribution team

Press realease news