The main purpose of all press releases is to promote something significant and specific, and to do so clearly. Beyond that, a press release is a document that adheres to a strict format and serves three marketing and promotional purposes:

To notify the media about an event in hopes that they will spread the word. A press release can be an excellent way to start a dialogue with a reporter. 

To share something about your business, hoping a reporter will see a story in your press release and write an actual news article about it. This establishes credibility and help you control the narrative.

To promote your business' appearance on the internet via blogs, websites, and social networks. This can increase customer engagement leading to more business.

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To your success.

Peter oscar