what I'm looking for, I've got a project that's important
to me and I'm looking for an {industry} service that is a good
fit for me.

Your website mostly promotes getting a free quote/estimate.

I'm not ready for that yet... until I get some sense you’re a
business I want to spend my money with.

I hope you will forgive my email outreach approach. I only
seek to offer some insight that will open your thinking to
opportunities.

Let me explain it like this...

When I buy running shoes or a cell phone and I choose
Nike/Apple, it's because those brands arouse certain beliefs
about what they stand for that connects with me.

So what does your business stand for?

If your website is all I have to go on... meaning you’re not
reaching me with a message elsewhere (ads/mail/social),

then I don't find it.

At least not quickly and clearly when I view your website.

It would not be that hard to do… really!

To start I would NOT dominate the top half of your website
with generic "same as every contractor" stuff. Examples below.

Reserve a big portion of the initially viewed page (top
half above the fold/scroll) with specific messaging for
prospects who are aware they need {industry} but don’t
really know you yet.

Versus the prospect who already knows your business
enough and is comfortable reaching out. I would place the
contact us/quote form in a sidebar taking no more than 1/3
the page width.

The generic stuff I noted above is like:

- We have been serving this market for XX years
- We do commercial and residential
- We do large and small projects
- We give free estimates/quotes (call us or fill out form)
- We are licensed/bonded

There is an ideal place for the above which I will cover
in my next email. Do not to waste your best new customer
getting space on it.

An exception to this strategy, and this is rare, is where
your website really is just a landing page meant for people
you already reached and educated on the unique value you bring.

Like with a great social media strategy or by using paid ads.

Those prospects might be ready for a quote.

That's my one idea for this email. I hope you gained an insight
to help with marketing your business.

In the next email I will describe specific things you can
do to address this {industry} contractor website shortcoming.
One of them is super easy.

I will stop these emails if you have no interest in growing
your business or you just found this message a waste of your
time. For your safety there are no hyperlinks in the email
body but any reply will stop future sends. It's instant and
automatic.

Bye for now,

B.T. Witzky

P.S. Of course I have an objective sending this. My
strategy is to offer value first. I won't hold anything
back. When I have a recommendation I will fully explain
what to do. Eventually, some readers of these emails may
ask for help and I might be a good fit to serve them.

P.P.S And just so you know I don't do websites or SEO. I
do offer a very specific service, a somewhat new and
underutilized service that is a smart solution to the
issues I address in my emails and works with what you
have in place. Something I bet your competition does not use.
It is my unique value. How I give my customers a competitive
advantage. In any case, best not to ignore the basics
discussed here.

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