{first_name},

I was going back through my list of people to follow up with and realized we hadn’t connected yet.

I know I’m being persistent - but this is an important opportunity!

In fact, 72 percent online users say they research companies through social channels before making purchases, so having an active social presence is critical to making a good impression!

It turns out that one of your competitors is doing an amazing job of bringing in new <Customers/Patients> using their Facebook Page.

You can see it here: <Link>

You can see that they are regularly posting new content to keep their engagement with their community high.

I know you are too busy to do all of that content yourself - that’s where I come in!

Let me know when you have a few minutes to connect so I can show you what we can do for you.

Sincerely,

<Your Name>

<Your Phone>