Hello  {first_name},

I tried your website on my iPhone and the text was very small, so I simply couldn’t read what your business was about.

Look at this picture. This is how it looks like on my phone:

[Screen shot of their terrible mobile site]

Maybe only a handful of people have told you this in the past, which means there are dozens more who just passed on your business, and went to a website that gave them the information they wanted in a way that was easy to read on their mobile device. 

This means you are missing out on dozens, if not hundreds, of potential customers each and every month.

Would you like to start booking these customers and earning their payments for your [types of products the biz sells?]

If so, just shoot me a reply to this email and we’ll go from there.

Best,

Name