Hi {first_name}  

You should be made aware of something so disturbing, it may rock your business to its very core.  Your competitor, [insert name], is stealing your leads by having a much better online presence.   [Attach a screenshot of competitor online placement] Do you want to stop this lead-theft, and put an end to your competitors leeching your leads, and costing you money?  If so, shoot me a reply to this email, and I’ll send you more details.  Get back to me fast, and I’ll also include a $500 credit with my company so you can get a whole bunch of leads to try out FOR FREE.


Cheers,

-Name