{company} DIRECT RESPONSE marketing Proposal

A sequence of strategic initiatives to build a multi-channel direct response marketing system

Target:  TO create a follow-up marketing system to generate increased sales of THE PRODUCT OR SERVICE {company} PROVIDES­

Direct Response Marketing provides individuals and businesses with a medium to share discounts, promotions, important facts, tips and news on subjects that they are passionate about, with people who want to receive that information.  It has long been said that people want to do business with people that they know, like and trust…

Direct Response Marketing gives you the opportunity to connect with people through multiple channels.  The utilization of these mediums allows you to have a distinct presence in your industry, which keeps you top of mind.  By utilizing these optimized channels you build credibility and set your business apart from those using traditional advertising methods.  

All businesses want traffic to their properties. By having relevant information strategically distributed through a multi-channel response system, it allows you to create desire for the viewer to seek more information from you. To accomplish this we propose the following:

1. To develop and implement multi-channel direct response system employing facebook ads.
2. To create a systemized automated email follow-up communication sequence providing information on {company} product or service.
3. To create a systemized automated SMS/Text follow-up communication sequence providing information on {company} product or service.
4. To implement a schedule of weekly/monthly incentive communications to increase customer volume at traditionally slow days. (Delivered via Email & SMS/Text)
5. To create a customer loyalty/VIP program to incentivize new customers to subscribe to the system.
6. To develop marketing media for the promotion of the Direct Response Marketing System. (Table Tents, Window Signs, Poster, Landing pages, etc.) 

Jucelab Digital, a cutting direct response-marketing firm, has developed a proven strategy for helping business owners create expanded brand awareness through multi-channel communications.  The expected benefits are increased traffic to {company} website, store front and other marketing locations from repeat customers and the expansion of customer base from incentivized referral programs.

FINANCIAL:  The fee for development and implementation of the Direct Response Marketing activities described above is $499.  Once the campaign is set up a Monthly Continuum ($997/mo) ensures the continued brand growth through maintaining the direct response marketing platform, administering promotions, loyalty and referral programs. Any work done outside the scope of the agreed project, will be billed at $150 per hour

STATUS: Jucelab Digital is prepared to complete the set-up and implementation of {company} Direct Response Marketing Plan within 30 days of approval.

ACTION:  For The  {company}, to retain Jucelab Digital and appoint them to carry out the development and implementation of the marketing activities of this proposal.

Your Name, 


Sept  9th, 2012       

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