{first_name},

Every refund request is an opportunity to flip someone’s experience from ANGRY to being a brand EVANGELIST. People want to be pursued if they Break-Up with someone… why should it be any different for our customer relationship with someone?

It saves customer and can even make money, but do they appreciate it? Absolutely.

These are just a few actual responses to these same email templates:

"Although I've decided not to make use of these offers, you propose (I do thank you for mentioning them), I want to congratulate you on such TOP QUALITY customer service."

"It does have an effect that I have the openness and willingness to consider doing business with you again in the future when the appropriate circumstance arises. Thank you! The way you're handling my affairs is greatly appreciated."

"Thank you for your quick response. I took that last few days to ponder your offer, and would like to take the {Product}. Thank you again for your efforts. They are appreciated."

"Wow, this is why you guys are awesome, I honestly have not purchased much from you guys in the past, but your email just proved to me why you guys are so big, your customer service is hand over fist better than anyone else I have seen in this industry.

You guys are awesome!"

Have a Great day,
{email_signature}