These are the key points made in the case of a customer eligible for refund. Remember that these come AFTER the two key points made in Fix the Customer:

Acknowledge they are eligible for refund
·      The customer will hear nothing else until they hear this. Make it clear up front so they can be receptive.

Reinforce desired results
·      Reminds the customer they have a problem you're qualified to solve, and that still needs a solution.

Offer an alternative
·      Partner with the customer to find a solution that's a better fit for them.

Set timer for automatic refund
·      Emphasizes your sincerity to partner for a solution by discounting their money from your motivation.

You'll see each of these points made in turn in the following email template:

Hey FIRST NAME,
 
I’m sorry to hear that [ENTER PRODUCT HERE] wasn’t a fit for you.
 
Don't worry, you’re well within our refund period and I’ll be happy to process that for you, but first I want you to know that at [Company Name] we care about our customers and I want to make sure you're not only happy but that we help you reach your business goals.
 
So, no matter what I’m going to make sure you get taken care of.
 
I’m guessing that you bought [ENTER PRODUCT HERE] because you needed to [ENTER PROBLEM THEY WERE TRYING TO SOLVE HERE i.e. generate more traffic to your site or funnel, launch or improve a blog, write and launch your Kindle book, optimize your sales funnel, etc.].
 
… Since you’re requesting a refund you probably still need to solution to that problem, right?
 
So, I’d like to try something a little different.
 
Like I said, it's our job to make sure you reach YOUR business goals and I think we can probably both agree that a refund isn’t going to do that (don’t worry if you don’t like what I’m about to suggest I’ll still process your refund ASAP but please hear me out first).
 
Instead of a refund, I’d like to offer you one of our other courses that I think will help you [get more traffic, become an authority, etc.]. Here is a list of products that I think might be a better fit for you.
 
[ENTER PRODUCT NAMES, DESCRIPTIONS AND WHAT IT CURRENTLY SELLS FOR EVERY DAY HERE]
 
Remember, FIRST NAME, I promised I’d get you taken care of and I honestly meant that. So, feel free to reply with any questions you have or take a day or so to think it over… either way, I’m here if you need me.
 
If I don’t hear back from you by [ENTER DAY OF THE WEEK AND DATE HERE] I will go ahead and issue you a full refund.
 
Oh, and if you don't feel like typing out an email or waiting for answers to your questions, you can give me a call and we can get this all cleared up right now!
 
You can reach me at XXX-XXX-XXX.
 
Talk soon,
 
YOUR NAME
Customer Experience Agent