{first_name}, Do you want more inbound calls? Do you want someone to send them to you on a weekly basis?  Would you like to pay only for performance? i.e. (minimum guarantees)  
 
If so… keep reading.
 
Today I am excited to announce we have chosen your dealership to join us in our program. We are launching our inbound lead service in your region.
 
We would like to offer you a complementary campaign! - It is NOT "free" as there is a catch*- Below
 
How does it work? We reach out to 1000 of your clients. Leave the messages. We write the emails. Send the SMS. We deliver the contacts. You set the Appointments. You get the Ups. You land the sale.
 
My goal is to make this a total “no-brainer” for you.  
 
First off you get a complementary campaign- No contacts, No ifs, No ands, No buts.
 
Even if you choose to continue…
 
We take 100% of the risk -- If we don’t deliver you the inbound traffic, you don’t pay anything. But, let's not get ahead of ourselves. :)
 
We are limiting the program to 10 dealerships -- (four of the ten spots are already filled.)  
 
If you are interested in learning more: schedule an appointment
Here are the details…  
 
Who is it for?
 
This is for you if any of the following applies to your dealership:

1. Dealer with good reviews that treats its customers well, you just need more Ups to close business.
2. You track and manage your sales data -- You understand the value or hard data and how it increases your bottom line.
3. You are looking for efficiencies with proven processes  -- Buyback programs, service calls, service offers factory incentives.

This program isn’t for everyone. Since we’re taking 100% of the risk and have limited resources, we’ve established some ground rules for accepting new clients.  
 
Here are the four minimum requirements to join the program:
 
1. Must have a BDC or the ability to handle at least 100 inbound calls within 90minutes
2. You have at minimum six sales people with a proven ability to sell.  
3. Have an average PVR of $1500 (Preferably more like $1700-$2200.)  
4. You must be an owner, partner, or in management to apply.  
 
Pricing: Complementary, then pay-per-performance (at a reduced introductory price)
 
You only pay after campaigns are ran and performance guarantees are met.
 
*The Catch- We need data! We will give a complementary campaign in exchange for data. While we track leads, we need conversion data from leads to Ups to Sales. - We only need data related to our campaigning.
 
We will also request a testimonial.
 
Note: This program is first come first serve. We will only be accepting those who qualify and who will get the most out of this.    
 
We are limiting this intro program to 10 dealerships Once this is sold-out, it is sold out.
 
If you are interested in learning more, schedule an appointment.  
 
Please give us 48 hours to get back to you.  
 
Best,  
 
Erik Dahlen
MakaiPRO
PROfessional PROspectors
 
P.S.  If you think your dealership might be a good fit for this program and you aren’t in management, forward this email to the appropriate person at your company.  
 
P.S.S. If you don’t meet all the requirements above and still think you would be a good fit, I would recommend you reach out anyway. Who knows maybe you will be the next big dealership...