The fairy-tale (warning: contains grains of truth)

Once up a time anyone could rank for just about any keyword. Adwords was cheap. And gas was cheaper than water - at least in Texas, they say.

Every day Google runs experiments to work out how to make more money. For Google.

One day they slapped SEOs with Panda. Blackhats with Penguin. eCommerce with Shopping. Then they slapped both organic and paid with the Right Side Wipe-out. (Stop press: latest on the wipe-out - top ads now getting more than 80% of traffic, up from mid-70s.)

Because of that, it gets more and more time consuming to find customers using your skills - though it makes your skills more valuable to your clients.

Because of that, you’re spending more and more time selling, and less and less making money.

Until finally, you decide to find a new way to get new clients,

Action

What I‘m going to propose, well, it’s completely up to you to decide if it fits your business.

First I’d like to ask you a few questions, if that’s OK. Answer with your first gut instincts - most people take just a few minutes to answer the six questions.

1) Why would you even think of trying a new way to get customers?

2) How ready would you be to try a new way to get customers - on a scale of 1 to 10, where 1 is “I would not consider it at all” and 10 is “I am ready to go”?

3) OK, if you chose a number between 2 and 10, why didn’t you pick a lower number?

4) Now imagine that you’re using a new way to get customers, what would the positive outcomes be?

5) Why are those outcomes important to you?

6) What is the next step, if any?

Honestly? Most people will write down trite, glib, even boring answers. That’s good. Because it’s only those few, like you, who think deeply about this, that we can help.

The Back Story

Website design, SEO, copy writing, maybe Adwords, maybe social. It’s what you do for your clients, and what you do to get your clients.

Yet Google, Facebook, and the like are not your friends. The latest Google move from 3 to 4 ads at the top (and no sidebar ads) wasn't done to make SEO, or even Adwords, easier for you and your clients. Like everything Google does, it’s been tested and tested and tested again. To see if it makes more money. For Google.

I’m sure that you never forget that Google does not make money on organic search. So pushing the organic results further down the page while showing an extra money-making ad is entirely sensible. So is Google Shopping.

Building a clean, attractive website and SEO is at the heart of what you do. It will remain there. What I’m offering is another path for you to lead prospects along. A path that will take them from prospects to clients. A way to laser target the businesses you want to become your clients. A way round Google. A way to use Google to your advantage.

That’s the hot Exceed Leads Prospector. hELP.

Am I mad? Offering a prospecting tool to a web designer? You decide.

For sure, if you have too many customers already, you don’t need hELP.

Not got too many customers? You can use Google to get leads. For free. Or use you own list. You feed the companies into hELP. Then you:

- Get prospects’ attention with a sequence of emails, with SMS, with ringless voice-mail drops, with sequences of all three

- Setup UNLIMITED inbound campaigns to handle the calls you get

- Use the virtual PBX style phone system so that when prospects call in, the calls go to the right person

- Prospects’ details pop up on the screen as they dial in, with list-specific sales cues available, so you instantly identify with the customer

- Create UNLIMITED calendars so prospects schedule calls with you when you’re available - filling up your pipeline for you, while you take care of business

- Use the built in prospect states, or adjust them to fit your sales process, and follow prospects’ progress through your funnel visually

- Get full call reports, listen to yourself or you agents’ calls to improve results, even join in with an agent to seal the deal

What does it mean? It means warm, even hot, prospects. Prospects scheduling sales calls with you, asking you to call them, calling you.

At last you have a world-class process to attract new business. Follow it, follow it easily, and most importantly, follow it every time. Never again let a lead slip away because someone forgets to follow up.

You may or may not be amazed at the results.

You can have this whether you have a sales team, a sales person, or whether YOU are the whole company.

In an earlier email I mentioned that cold calling is a $10 per hour task. No-one loves cold calling. hELP gets you beyond it. hELP allows you to concentrate on the $100, $1000, $10000 per hour tasks. Tasks that will propel your business upward.

There’s no limit to how many emails, SMS and voice-mail drops you can make. (Emails are free when you use your own server. We bulk buy call time, SMS and Ringless Voicemail from a low cost provider, and we pass the savings on to you.)

You are in control of how many prospects you contact. So when you get super busy, you can scale back. You can accelerate when you’re ready to grow again.

Worried about cost? Who isn’t. Yet in your business, just one extra client can easily be 2 or 3 times the cost of hELP for a whole year. And you just can’t fail to get one new client in a year. More likely 1-2 a month. So the money invested is returned, time and time again.

There are Professional, Team and Enterprise plans available. All have the same benefits and allow 1, 4 or 10 sales people. (Got more? We'll put together a special package for you). There’s even a Starter package available for a giveaway price.

Choose monthly payments to spread the cost against the returns. Or buy yearly and get over two months free on us.

If you ever need to stop, that’s not problem either. We make it easy for you. Because our philosophy is to work with people who can multiply their investment with us and no-one else.

If you can think of “why” hELP may be useful to you, but you’re worried about the “how”, we can, ahem, help with that too. Though I must warn you. While you will get warmed up prospects, while you will have a process to follow to get them and convert them to customers, hELP is not a magic spell to be cast. You will need to think deeply about your offer, your USP, your sales message. You just won’t be at the mercy of massive, faceless, global businesses like Google and Facebook for your growth.

You are free to do whatever you want. But I guess if you have got this far you’re at least interested. If only a little bit.

So here are some options for you, whatever you decide:

- Book me to go through what you’ll get out of hELP

- Matt, I’m just not interested at all, please {unsubscribe} me

- If you’re pretty much ready signup here

- Simply reply to this email and let me know why you think hELP might be good for you

Yours, Matt.