Hey {first_name},
 
Depending on your needs, there are benefits to renting and buying a home in [Location]. To
help you decide, I’ve outlined the advantages of both.
 
The Benefits of Renting
 
  • A set payment
Tenants don’t need to factor in property taxes, varying maintenance costs, and – in
some cases – ongoing utilities, in their rent payments. They have an agreed upon
amount due to the Landlord at the 1 st of the month with little to no unexpected
surprises. Rent costs are stable and predictable.
 
  • Cheaper moving and maintenance costs
     
Costs of home ownership include land transfer taxes when buying, commissions
when selling, and legal expenses for both. You avoid these costs if you’re renting.
Plus when the dishwasher goes haywire, tenants get to call their landlord instead of
dealing with it themselves. 
 
The Benefits of Buying
 
  • Potential growth in personal wealth
Owning a home offers the long-term benefits of security and equity. If property prices
go up and you decide to sell, you reap the rewards. (Of course the reverse is true; if
prices go down, your wallet takes the hit.) You may also have the ability to refinance
your mortgage to pay for a major expense like a new car or your kid’s college tuition.
 
  • Creative control
When you own your home, you don’t need approval to make your home your own.
Swap out the appliances, install new hardwood, and go to town with your paint colors!
 
If you want to discuss whether you should buy or rent, let’s talk. I’d be happy to help you
evaluate your options.
 
Cheers,
 
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