Hi {first_name},

As we near the drop for your upcoming 360SalesBoost Campaign launch for your dealership, I strongly recommend that you take a few minutes and train your sales team and BDC department for the amount of calls and how to handle them properly in order to obtain the best results from the campaign calls.

FOLLOW THESE STEPS

CLICK HERE to access our Case Study Library (you will need these docs)

(a) READ ALL 3 PDF THAT ARE INCLUDED.  These documents will give you an overview of the campaign that we recently ran for a dealership in Nevada. We helped them sell 54 vehicles in one month! One of the PDFs shows the full 4-week campaign and the results.  Another PDF is the Call Log that shows how many calls came in in just one weekend (scroll to the bottom of the call log and note how many calls came in at the same date and time) You may receive dozens and dozens of calls every hour after we start the campaign and it's important to manage the calls properly so that you can schedule the most appointments.

(b) LISTEN TO ALL 4 AUDIO RECORDINGS.  These are actual calls from incoming prospects and how the BDC handled them to schedule the appointments.  Note they are NOT spending more than 3-4 minutes on the call with the person. They are asking a few brief questions and then scheduling an appointment.  

The main take away is that  "...you are buying cars from past customers (instead of getting cars from the auction) to boost your used car inventory b/c they have a popular model that you want to make sure you have on your lot ... and/or you have customer(s) interested in a car like theirs and you were wanted to know if they were interested in selling it.  And that your manager has given you permission to "overpay" for their car to get the deal done."

You don't do "blind appraisals" so they have to bring the vehicle in for a no cost, no obligation (free) appraisal.  

Then schedule the appointment!

Here's the link again to access the CASE STUDY LIBRARY.

(c) DOWNLOAD THE USED CAR BUYERS WORKSHEET AND USE WITH CALLS (attached). This is a handy tool to use when speaking with your callers to make sure you engage them and ask them appropriate questions about their vehicle and get them more "INVESTED" so they keep the appraisal appointment and come in.  

You DO NOT want to be too "relaxed" about when they come in, otherwise, they won't keep the appointment.  You want to make them feel like you are scheduling time with an appraiser so if they can't make it, they should call and reschedule.

Please circulate with your entire team and let me know if you or anyone has any questions.  We want this to be a successful campaign for you.

Thanks,

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