{first_name},

I apologize if you already had a chance to read this.

On the other hand, it's a "need-to-know" service bulletin and so you should be sure to take a look at it.

I'm here for you if you have questions.

-John



{first_name},

In case you’re pressed for time, here’s an Executive Summary:
  • Final push on designs… if you have one pending check this out…
  • We’re simplifying packages & pricing on SiteforLess for the better. (For example, our complete secure form library with editable forms is to be included in all plans.)
  • We’re adding extra discount layers to reward loyal clients that take advantage of our recently announced services.
  • If you previously completed a multi-year renewal, you’ll get all the added benefits right away.
  • We’re lowering Email costs & changing how we handle Email support incidents.
  • We’ve moved to a member-client model.
  • I’ll be reviewing your specific online presence over several weeks and offering insights & praise depending on what I discover…  
Estimated time to read the message below? About 7 minutes…

Still with me?

Grab your favorite cup of coffee or tea and let’s quickly run through the details…

 
Designs

Overwhelming response to a deal that was too good. Yep, that happened. A lot of clients took advantage of design updates. If you’re one of them, I’m pleased to report we’re getting close to wrapping up most projects. We’re presently shooting for on or before 9/13 and we’ll be updating you individually as we get close to finishing yours if you have one pending…

 
Packages & Pricing

Since our founding in 2001, Greendays Group has always worked to offer the best value solutions to financial services.

Back in 2001 we started by offering web sites. Our typical rate for a starter site was around $55 a month for a website limited to 10 pages. You could invest more to add features. (Do you remember those days?)

For perspective, If we adjust for inflation, those services would be priced at around $87 a month in today’s dollars.

Along the way we’ve pioneered some things that later became more broadly adopted such as secure forms and easy to edit websites. (We’ve come full-circle and once again broken barriers for ease of editing and advanced security.)

And over the past 17+ years, a lot has changed.
  • SSL encryption is required on all pages vs. strictly on forms.
  • Significantly more protections are required to guard against advanced threats that have been released into the wild. (The security breach at the NSA in particular.)
  • More advanced content management capabilities are demanded that require a ton of involvement to keep updated.
  • Google has made speed a ranking factor for appearing in their results… so we have to put extra resources to ensure our cloud is fast.
Indeed, if you benchmark what we offer in our starter package you would need the help of folks like GoDaddy, WP Site Care, and FormStack. To cobble it together you would have to spend at least $175 per month to get all that we offer in our Starter plan.

Well the good news is that to continue offering great services at reasonable prices, we’re consolidating our SiteforLess offering into two super-affordable packages.
  • Starter (for folks who are happy with the status-quo)
  • Growth (for folks that want to take a more aggressive stance with their web presence.)
 
The Starter plan is $137 a month before discounts and includes:
  • Website with unlimited pages,
  • Daily Cloud Backups
  • Managed Core Updates
  • Managed Plugin Updates
  • Managed Theme Updates
  • 24/7 Security Monitoring & Hack Cleanups
  • Basic automatic Search Engine Optimization, AND
  • Automatic speed optimization
  • Railgun Speed Enhancement by Cloudflare (a $200/mo value.)
  • Unlimited secure & compliant forms.
(With all discounts, the Starter plan is as low as $86 a month.)
 
The Growth plan is our best value at $247 a month and includes:
  • All that’s included in the Starter plan PLUS
  • Email marketing,
  • Access to our Personal Protection & Business article libraries,
  • Custom compliance settings,
  • Up to 30 minutes of assisted support each month that can be leveraged for:
    • Page updates,
    • Managed Email sends,
    • By-hand tuning of your website to maximize speed,
    • On-page by-hand Search Engine Optimization,
    • Much more...
  • A strategy review with a Chief Digital Officer each trimester, AND
  • A LIFETIME GUARANTEE on a custom website design we complete for you. (If you’ve recently updated to a custom design, you should be sure you’re on Full-Service ASAP to take advantage of the guarantee.)
(With all discounts, the Growth plan is as low as $154 a month.)
 
(On-page SEO can run $750 per month or more while by-hand speed tuning can set you back $5,000 on its own. Plus, consulting with a fractional Chief Digital Officer typically runs $250 to $700 per hour. Basically, we’ve packed this plan with a ton of extra value.)

All our member clients should opt for the Growth plan.

However, we’re making the Starter Plan available for folks who aren’t taking their website too seriously and want a basic option.

 
Expanded Discount Layers

Available discounts include the following moving forward:
  • Special existing client pricing on SiteforLess… $10 /mo off the Standard plan and $20 /mo off the Growth plan.
  • Annual pre-pay discount… get 12 months for the price of 10. Represents a massive 17% savings.
  • Client loyalty bonus… Earn a 1% discount on services each year you remain with us, up to 5% off.
  • Combo discount… Save an extra 5% off all services when your monthly billing is in excess of $1,500. (Really helpful when you combine our Hosting + Reputation + Social plans.)
  • Decennial discount… Clients that have CONSISTENTLY been with us at least 10 years receive an extra 10% off on packages that qualify for the Combo discount.
  • Integrated Chief Digital Officer… When you invest $3,000 or more each month, get access to a personal Chief Digital Officer who will plan, coordinate, implement, and supervise all your digital marketing. (This alone is worth $3,000 a month.) We’re more affordable than a full-time marketing intern. Plus our rates include all the necessary services to make a huge impact in your market.
 
Multi-year Renewals Get Benefits Today!

For folks that paid for multi-year renewals, that’s OK. Even if there is a price difference between past and present packages, you can start taking advantage of the planned benefits right away.

As soon as we’ve wrapped up pending design projects (almost done) we’ll be proactively reaching out. Things we will help you accomplish include adding our tuned compliance module, integrating accessibility capabilities for the impaired, launching automated monthly newsletters, and the like.

 
Email Pricing & Support Changes

I’m also pleased to also announce that we’re reducing Email pricing and making a couple of slight changes to how we handle Email support.

Moving forward here is our menu of Email pricing for clients leveraging either the Starter or Growth managed web presence plans mentioned above…
  • Enterprise-class Email will be $2.00 per month per account
  • Archiving will be $4.00 per month per account
  • Hosted exchange will be $10.00 per month per account
  • We are eliminating the RPost end-to-end encryption option. Clients may work with them directly rolling forward.
We will include one assisted support incident per month for Email hosting regardless of the number of Email accounts you have.

Each additional incident will be billed at a rate of $27 each.

There’s zero cost for adding/removing Email addresses. You will ONLY be invoiced if a challenge is local to you and unrelated to potential challenges within our data center. (You can quickly verify if we’re having an outage by visiting https://status.emailsrvr.com)

This way, we make sure that the costs of Email support are more fairly distributed… it is how we’re able to lower our Email costs.

(YOUR OPINION MATTERS! - We’re also thinking about building an Email control panel so clients have more direct control. I would love your feedback if this would be of interest to you.)

 
Moving to Member-Client Model

You might have noticed I stated “member clients” above. That’s with purpose. To work with Greendays Group you must be a member.

Because you are already a client of ours, you are grandfathered as a member and your membership fees are waived as long as you remain a client.

Moving forward, requirements to become a member include:
  • Number of years in business,
  • Number of employees,
  • Annual revenue, and
  • A strong commitment to digital marketing.
In other words, we want to work with folks who are motivated to grow their companies and who will be an active part of the community we’re building.

Membership has multiple benefits including access to our services & team as well as deeper educational opportunities that we’re making available. And depending on the service level, membership guarantees protected markets as well as discounted access to a Chief Digital Officer for defining strategy, etc.

 
Why this? Why now?

We’ve announced our unstoppable and transformative opportunity generating machine comprised of up to seven components. (You can see the announcement here: https://greendaysgroup.com/digital-marketing/transform/)

Re-aligning and streamlining SiteforLess packages will help clients as they begin to layer on these components.

Anyway, I know that’s a ton of info to take in. I’m sure you may have questions. If so, I’m here for you. Please reach out!

Thank you for the opportunity to continue working with you and {company}.
All the best!

-John

 
PS – More insights for you…

In the spirit of delivering as much value as possible, I’m going to be going through {company}'s current online presence. I’ll offer suggestions (and praise) depending on what I find. I’ll have enough time to look at an item roughly 1 to 2 weeks apart and will keep you posted on what I discover…
 



John A. Larsen   CEO, Greendays Group Inc
photo Phone: (800) 852-6505 x402
Email: john@greendaysgroup.com
Website: https://greendaysgroup.com
Address: 8605 Santa Monica Blvd #81505 West Hollywood CA 90069-4109
 
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