{first_name}, your Business Insurance policy is now canceled...

We just wanted to say thank you for the time you gave us to protect you and your family.  We understand that situations and needs change, and you have found something you feel better suits your needs.
 
Could you please tell us what we could do better, so we don’t make the same mistakes with other people?  We value your feedback and take it to heart – it helps us improve.
 
We will check back in with you down the road to see if we can earn your trust and business again.  All the best until then!

Best,