When it comes to [Location] Real Estate, I know what sells and what doesn’t… and
often, the reason is pricing.
 
Your asking price sets the bar for negotiation, so it’s important get it right. Here’s a
look at the top pricing strategies for 2018:
 
Pricing Strategy #1: Price at market value
 
This is the safest strategy to get a good price and sell quickly. To determine the
market value of your home, we look at:
 
  • comparable listings on your street and in your neighborhood;
  • recent sales of similar properties in your and nearby neighbourhoods;
  • current market conditions;
  • the finishes, condition, and size of your home; and
  • its location – what’s happening in your area now and what’s expected to change in the foreseeable future.
 
Pricing Strategy #2: Price below market value and hope for a
bidding war
 
This can be an effective way to generate enough interest in your home that multiple
Buyers want to make an offer on your home, thus driving up its price.
 
PROCEED WITH CAUTION:
 
This strategy is primarily effective in a Sellers Market and when there is a limited
supply of your type of property for sale. That is, it may work well for a detached
house in a great neighborhood, but may not necessarily fly in the condo market
where there is ample supply.
 
A Horrible Strategy: Price above market value and pray
 
There’s plenty of evidence out there that proves that properties that sit on the
market because they are priced too high end up getting a lower price than they
would have, had they priced otherwise.
 
A home that’s priced above market value will be overlooked by qualified buyers
because they recognize they can get better value elsewhere.
 
If you're not sure yet how much your home is worth, make sure you check
out the FREE and INSTANT Home Evaluation I'll be re-sending tomorrow.
This tool is a must-use for [Location] Sellers!
 
Cheers,
 
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