Dear {first_name},

I'm sorry we weren't the right fit for you right now to earn your business. It is always important to my agency to understand the reasons behind the decision. We look at it as a learning experience on what could we do better, or what might we offer you. At the end of the day, insurance should be about value - not cost, and we didn't provide you enough value to move forward.

Let me know how I can help.

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