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Hey {first_name} When I started working in the insurance business, I made the same mistake that everyone else makes. I assumed people only cared about the bottom line. If I was more expensive, why would anyone want to make a switch? Then, an epiphany hit me. People only care about the bottom line because that is all most people understand. They look at insurance as a bill, and how can I make this bill as cheap as possible? They weren’t looking at coverage because they didn’t understand what different coverage meant. And to be honest, they shouldn’t have to understand it. They should have an insurance professional who is willing to explain it to them in layman’s terms. I understood that my best clients appreciate the value of what you bring and are willing to put cost aside to make sure they are getting the best information. Click here to book a free insurance review with me. Thanks, -Andy P.S. Tomorrow I want to show you a few hidden benefits that working with an expert in your industry will give you, benefits you probably don’t even know exist. Look for that email tomorrow! |
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