Hey {first_name},
 
After all your hard work, you’ve gotten an offer on your home. Congrats! Here’s
what to expect once you receive an offer:
 
I will guide you through the most critical terms of the agreement:
 
  1. The deposit
  2. The price
  3. The closing date
  4. The irrevocable time/date
  5. The conditions
     
I know the legal documents front and back and will help you decipher the fine print.
 
I will negotiate on your behalf as if I’m selling my own home:
 
Negotiation is a complex matter because both Buyer and Seller want to feel
that the outcome favors them, or at least represents a fair balance of
interests. I develop a strong bargaining position by being armed with a
wealth of information including recent comparable sales data and current
market movement, and by leveraging the Buyer’s personal situational
factors.
 
I will provide solid advice to help evaluate your response:

  1. Accept the offer as is. Great news - you’ve just sold your house!
  2. Make a counter-offer with better terms for yourself. (At this point the Buyer can then accept your counter-offer, make another counter-offer or walk away altogether.)
  3. Decline the offer. Walk away from the agreement.
 
Once an Agreement is accepted…
 
Any conditions (ie. a financing or home inspection condition) need to be fulfilled
before the deal is considered “Firm.” If there aren’t any conditions, the agreement
 
is firm as soon as the agreement is signed and deposit paid. Then you break out
your finest bottle of wine because you did it! You’ve just sold your home.

Receiving an offer on your home is definitely an exciting - yet for some, stressful -
part of the process. To alleviate, I prepare you for potential outcomes ahead of
time, help you choose a strategy, advise you of your options, and guide you
through every step of the way.
 
Remember that I’m your partner in this, and so if you have any questions at all,
please don’t hesitate to ask me.
 
Sincerely,
 
{email_signature} 
 
PS – With closing day approaching, don't forget that you'll have to fork out a little
bit of cash by way of closing costs in order to seal the deal. Find out what exactly
these costs are in my next email – landing in your inbox soon!

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