Dear {first_name},

Talking about insurance isn't most people's idea of fun. When it's time to renew their policies, folks generally stick with their current company. Unfortunately, if you do this, you could be missing the chance to insure with a company committed to the people of the bluegrass for more than 60 years — Kentucky Farm Bureau Insurance. We cover auto, home, life, health, business and most any other insurance need.
A great thing about being a member is that we treat you like one. My office is close by, and we are here to serve you. You're welcome to drop in anytime with questions or concerns. You can also reach me by phone, email, or I can come to you — whatever you prefer.
So please, when it comes time to renew your homeowners insurance, talk to me first.
After all, it's a lot better to review your coverage options now, than to wish you had after something happens.
 
I look forward to talking with you soon.

Gavin Roberts
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