Hi {first_name},
 
I still remember the look of shock on Deb and Ali’s faces when they were hit with $3700 in
closing costs they had no idea were coming.
 
They were one of my first Buyer clients when I started in Real Estate a number of years
ago. I hadn’t properly prepared them for their house hunting journey to come. And so their
joys of finally becoming new home owners were quickly hit with a cold dose of reality.
 
Since then, I’ve made it my mission to have home buyers like you completely armed and
ready with knowledge.
 
What You NEED to Know Before Buying Your Next Home:
 
1.   How much you can afford
 
Having a pre-approval for a mortgage adds to your negotiating strength. In fact -
some Sellers even request you add proof of pre-approval to an offer to purchase
their home. It’s a crucial first step to home-ownership that saves you the time and
heartache of finding a home you love but can’t afford.
 
Pro Tip:
 
Use a mortgage broker to help get the best mortgage for your needs. Most people go
through the bank where they have their chequing or savings account, simply
because they don’t know any better. In my next email I’ll tell you why I choose a
broker over a bank rep, all day every day. I think you’ll find it a really useful read!
 
2.   You need a reserve for closing costs
 
The big ones include land transfer taxes and legal fees, among a host of others like
mortgage insurance, utility hookups, and moving costs. A safe reserve is about 2-4%
of the purchase price of your home; so if you’re looking at properties around $300
000, that’s about $6 000 - $12 000 in closing costs.
 
3.   I'm here to protect you.
 
What happens if you need to sell your current home before closing on a new one? Or
if a home inspection turns up a leaky A/C unit and you the Seller can’t decide who’s
to pay to fix it? A savvy Realtor guides you through your options and negotiates
 
powerfully on your behalf. They protect you from potential legal trouble with a
thoroughly crafted offer to ensure your best interests are properly secured.
 
Have any questions? That’s what I’m here for. Feel free to contact me via email or my direct
line below.
 
Always happy to help,
 
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PS – Remember to look out for my next email where I’ll fill you in on why you should always
shop for a mortgage through a Mortgage Broker. It’s a must-read when shopping for a new
home.

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